Logic3 selects ASBIS Group to distribute iconic audio collection in 29 countries of EMEA region

ASBIS Group have been appointed a Distribution Partner of the Ferrari By Logic3 collection of high performance, Earphones, Headphones, and Speaker Docks for 29 countries of EMEA region

Logic3 today announces that it has selected ASBIS Group to distribute the iconic Ferrari by Logic3 collection of world-leading audio products in Albania, Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Kyrgystan, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. The extensive range of earphones, headphones and speaker docks celebrate Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.

Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3’s exclusive audio collaboration with Ferrari demonstrates the company’s long-held passion and desire to produce the very best audio products on the market.

ASBIS Group will make the Ferrari by Logic3 range of audio products available to premium retailers across 29 countries of EMEA region, in the coming weeks.

The Ferrari by Logic3 range comprises of two distinguished collections:

• The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power.
• The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari’s timeless GT road cars. Premium textures and materials combined with superior finishes create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing Horse) marque, defines excellence, finesse, and is truly iconic.

Ashvin Patel, CEO, Ferrari by Logic3, says: “We are delighted to have selected ASBIS as our distribution partner for the iconic Ferrari by Logic3 collection. ASBIS have demonstrated a clear understanding of the market, along with the ability to build and uphold our values and ambitions for the brand.

Marek Horyl, COO, ASBISC Enterprises PLC, says: “We look forward to working with Ferrari by Logic3 in delivering their exceptional range of audio products to our markets and to our customers. Ferrari by Logic3 can count on our reliability, expertise and professionalism in sales and marketing.

Recognising the opportunity to build this new collection of audio equipment, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life. The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque’s characteristic style, design and personality are captured within every product.

For more information, please visit www.ferrari-by-logic3.com.

^{About ASBIS
ASBISc Enterprises PLC (WSE: ASBIS) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, more than 1,240 employees and 26,000 active customers in over 85 countries worldwide, and its revenue reached US$ 1,48 billion in 2011. For more information visit the company's website at www.asbis.com.}